Fans and the Instagram account has almost 1000 followers only a few months after its creation. 4. Promote your brand in such a way as to arouse the interest of the Internet user, without the message seeming too commercial, by going through an influencer, a source of inspiration for his followers. . Promote the brand 's e-reputation and thus its impact on the act of purchase. According to an IFOP study, 58% of French people inquire about the reputation of a brand online before making a purchase.
Out of a sample of 1,000 people, 80% of Internet users say they use the Internet for information before buying a product or service, and 88% use forums or blogs . In addition, half of respondents consult reviews on social networks before buying online (52% overall, 70% among 18-24 year olds and 66% among 25-34 year olds It is therefore necessary for the brand to create good relationships with bloggers to ensure its Country Email List good reputation on the web. Brands must establish a real communication strategy, with the main objective, the smooth running of their e-reputation Gone are the days of the impersonal message. Brands must establish a real communication strategy, with the main objective: the smooth running of their e-reputation.
The content of the message then takes on its full importance. Visuals, infographics or videos, the message must be easy to understand, while being interactive and creative. We are no longer in a logic of “one to many” but rather of “one to one”. Many points must be taken into account in a company's communication strategy nowadays, so that the consumer can identify with the message transmitted to him and thus naturally arouse his interest. And it seems that in this field, it is the bloggers most able to meet this “new generation” consumer requirement . The specialization on a subject of a blogger is therefore a pillar in .